Want to stand out from the crowd at your next exhibition?
The world has officially opened up and businesses are working hard to get the attention of new customers. With hundreds of other businesses exhibiting at each event, it’s important that your stand helps you stand out from the crowd.
From printing and designing other people’s stands, to attending shows ourselves, we’ve put together our top 5 tips to make the event as successful as possible for your business:
Start with the story of your business
Making sure your brand is consistent in every aspect of your business can be hard, especially when multiple companies have the responsibility for keeping it consistent.
Before designing your stand, think about the story behind your business and what makes you unique. Don’t be wallpaper – steer away from vague, fluffy brand messages.
Make your stand welcoming
Make your stand somewhere that people will want to spend time. Make the colours bold and inviting, instead of boring, cold and clinical. Maybe treat visitors to some delicious doughnuts or have some comfy padded chairs on hand where visitors can feel at home, relaxing their weary feet.
Create talking points
With circa 300 stands at The Biscuit, there are a lot of things that visitors are being asked to remember. Make sure you stand out from the crowd with something unexpected – get creative and think outside the box.
Offer visitors something exclusive
Whether it’s an exclusive show price for your product or service, or a desirable promotional gift, give delegates a good reason to visit your stand.
And finally...have fun
There’s nothing more intimidating and off-putting than visiting a stand where the staff are standing around looking bored and unhappy. Share a joke, be confident, warm and welcoming…be the party that everyone wants an invite to…
If you’d like help with the design and print of your exhibition material, give us a call on 01733 340686 or email sales@printmarshall.co.uk